At Ambrion, we believe our networks are our lifelines. Strong relationships and connections are a crucial part of our professional lives. Sharing knowledge and ideas can take your career to the next level — and help create friendships along the way. But what about networking with influential and powerful people? A little scary, a little out of our comfort zones, yes, but the benefits can be significant. We’ve compiled a list that can help: here are five simple and achievable ways to network with influential people.
Be generous and genuine
Initiate the conversation (either via email or face-to-face) in an authentic way. Yes, this person might be the CEO or VP of a large company, but that doesn’t mean he or she isn’t human. Be yourself; explain why you’re interested in connecting and what you can bring to the table. Ask about a specific project and take a genuine interest in what they’re working on. And then offer to help — if you’re not sure about a particular subject, offer a contact instead.
At Ambrion, we try to be relational, rather than transactional. We don’t focus on what we’ll gain, but rather what we can offer. This frees us from pushing and selling our services. Instead, we’re able to build trust and real relationships that benefit us both.
Craft a brief email
When you’re crafting an email, start with a clear and personal subject line: Great to meet you at the ABC Seminar last week. Make sure your content is concise, well-written, and thoughtful. Once the recipient opens your email, they should be able to skim through it quickly — think five sentences or less. This isn’t a place to tell your life story. Rather, keep your introduction brief and get to the point.
Include a clear call-to-action: Would you like to meet for coffee or chat on the phone?
Do your homework
Once the meeting is scheduled, dig around online a bit. Follow, like and share their content. Download their free e-book or sign up for their monthly newsletter. Get to know this person’s history and background. You’re trying to make a real connection here —one that could lead to a friendship, shared professional advice, or perhaps, career opportunities. This is more than just checking a networking box or talking to as many influential people as possible. One quality connection is better than 10 trivial ones. And while you’re chatting face-to-face, focus on creating an authentic relationship based on shared interests and goals.
Be interested and interesting
Noise and chatter fills our lives and our inboxes, making it harder and harder to stand out. So, when you’re making important business contacts, share your hobbies, gifts and skills. Be prepared to discuss more than just work — share a bit of yourself and what makes you stand apart from the rest. Instead of resorting to small talk, be curious. Ask about what they’re reading or what podcasts they’re listening to.
Influential people like meeting compelling people. What makes you memorable? What makes you interesting? Those things are just as important — if not more important — than your business idea or marketing knowledge.
Leave the meeting with a next step
As you’re leaving the meeting, remember to ask one of the most important questions in networking: Who else can I talk to? Your new connection has relationships with other top players. Use that to your advantage. Ask them to introduce you to another contact via email. If, however, another name or business doesn’t come to mind, keep digging. Ask for a recommendation of a book, podcast or website. Leave with a tangible takeaway — a networking breadcrumb that can further lead you on your journey.
At Ambrion, we are constantly making time for authentic conversations, both online and face-to-face. When we’re helping candidates through career transitions, we understand this is much more than just a simple transaction — it’s an opportunity to create a relationship that will span across the length of their career.