Effective networking allows you to connect with people who can help you achieve your long-term vision for the company. Your partnerships and contacts could possibly lead to a merger or acquisition. Your next hire for a senior leadership position could very well come from a talent pool you’ve nurtured and created. But networking like this takes time and energy. At Ambrion, we understand that. That’s why we’ve made it our practice to provide you with high-level candidates and interesting consultant partnerships. We’ve put together a short list of ways to network authentically — and expand your skills and knowledge in the process.
Connect offline
Nurture relationships you have — either with employees, fellow leaders or acquaintances in meaningful ways. Participate in a shared activity, like volunteering or exercising. When Dennis Muilenburg of Boeing visits company offices around the world, he makes a point to cycle
with employees. And when Arne Sorenson, CEO and president of Marriott International, is visiting hotels across the world, he makes a habit of hitting the pavement — with employees.
“I try to run with locals — usually associates who work in our hotels,” Sorenson says. “I like seeing the city through their eyes, picking up some local knowledge, and getting to know our talented team members in a more fun, relaxed setting.”
During these genuine visits and conversations, leaders are able to invite honest feedback that’s collected more authentically than through a survey or focus group.
Tell positive stories
When Frank Blake, former chairman and CEO of Home Depot, left his leadership post in 2014, he launched a podcast with former Home Depot Vice President called Crazy Good Turns. They share inspiring stories of people who have done good things for others.
“You get what you celebrate,” he says, noting that when you celebrate people who do something right, the result is usually more good work — by that person and others. “We launched the show because we believe that doing good is contagious.”
Grow your following and network organically by sharing positive stories about your employees, partners and customers. One example, in your next newsletter, highlight an associate who provided great customers service.
Offer a genuine thanks
This month, we saw how fondly President H. W. Bush is remembered for writing thank you notes. At his funeral, President George W. Bush said of his father, “There exist thousands of handwritten notes encouraging, or sympathizing, or thanking his friends and acquaintances.” A note of gratitude or a word of authentic praise can empower your employees and partners to continue the cycle of positivity and generosity — benefitting you, your company and beyond.
Do favors for others
Liz Dow, CEO of LEADERSHIP Philadelphia, says leaders should make a habit of doing favors for others, which will earn them a reputation for being generous. Dow, who was recently included on Philadelphia Business Journal’s 2018 Power 100, a list of influential leaders impacting the future of Philadelphia, helps mobilize and connect privately-held businesses to the community. In 2015, after realizing the increased millennial population in their city, LEADERSHIP Philadelphia created the Connectors and Keepers program to connect young, talented leaders to other professionals in the city.
Make time for conversations face-to-face
While your LinkedIn presence and social media platforms are important, make it a point to foster your relationships face-to-face. Email, conference calls and even video networking, though possibly more convenient, lack the positive energy and values of a face-to-face conversation. Make it a priority to meet for lunch, grab coffee or attend a conference — in person. If your schedule is tight, try an early morning breakfast.
Connecting to your employees, customers and followers is important. But connecting to them authentically is even more important. Find ways to break through office politics and digital chatter to have a real conversation, offer a genuine thanks, and maybe, take an afternoon off to cycle or go for a run with your employees. And remember, we’re here and we’ve got your back.